NBCUniversal

Peacock Ad Innovation

Interactive ads for a premium AVOD service

Role:

 Design lead

Timeline:

 Q2 2022 – Q3 2023

Tools:

 Figma, Adobe Illustrator

Context

As a leading Ad-supported, video-on-demand service, Peacock must provide ad solutions to a variety of partners. Interactive ads provide partners with a unique solution for expressing their brand during ad breaks. My role was to design ad options and the templates for brand designers to use for each ad spot, for each partner brand.

Microsite

During the ad break the viewer can press SELECT/OK to open a gallery experience that features additional brand content.

Optionality for each campaign

The microsite provides brands with the option to choose which layout best suits their product and campaign.

Send to Email

Send the on-screen offer to your account email. Or you can scan the QR code and shop the offer instantly.

Smart Residential Design System2021